WHAT IT IS
Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.
Free from: Parabens, Phthalates, Mineral Oils, Formaldehyde Donors, Sulfates, Petrolatum, Triclosan, Triclocarban. Vegan. Not tested on animals.